March Madness, Give-Back Style

You don’t have to play basketball to get involved in the fight against cancer, as The V Foundation partners with locals this month in easy give-back programs.

“March is a time of high energy for all of us at The V Foundation,” said Susan Braun, CEO of The V Foundation, “and it reflects the high energy that we are experiencing among the grants we are funding, because there is so much progress in the world of cancer research! We ask everyone to join us as we commit to never give up — until cancer is no more.”

Here’s what you can do:

1. Drink.

In its sixth year of fundraising for The V Foundation, Constellation Brands Beer Division continues its “Each Corona Gets Us Closer to a Cure” initiative through April 4. Constellation Brands will make a donation to The V Foundation with each purchased case of Corona Extra or Corona Light through its distributor network, retailers and other businesses. 

The wine division of Constellation, Constellation Wines, will also make a $40,000 donation to The V Foundation and include signage promoting its support on its top-selling Woodbridge wines throughout March. 

2. Eat.

Dine at Applebee’s restaurants across North Carolina now through April 4, and you can participate in the 10th annual March Hoops Fundraiser, which last year raised more than $164,000 for The V Foundation.

Simply buy one or more paper basketballs at $1 each representing your favorite local team, add your own flair to it, and hang it in the restaurant. The money goes directly to The V Foundation.

Told you it was easy!

The V Foundation funds cancer research at institutes across the country. In the spirit of N.C. State University’ late Coach Jim Valvano and his team’s 1983 NCAA National Championship run, corporate sponsors and individual donors come together each March to celebrate the foundation’s continuing work to end cancer.

To date, The V Foundation has funded more than $150 million in research grants.   

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