Cheerwine, the 103-year-old soft drink born and based in Salisbury, N.C., is once again teaming up with its home city to host the fourth annual “Cheerwine Festival” on Saturday, May 16, from noon-10 p.m.

Attendees will enjoy tasty Cheerwine-inspired food and drinks, live entertainment, local craft vendors, family-friendly activities and plenty of delicious ice-cold cherry goodness in downtown Salisbury.

“We first hosted the ‘Cheerwine Festival’ in 2017 to commemorate the 100th anniversary of Cheerwine, and it’s since become an annual opportunity for us to celebrate our fans; the unique tastes, sips and sounds of the Carolinas; and our cheerful hometown,” said Joy Ritchie Harper, vice-president of marketing for Cheerwine and fifth-generation founding family member. “The festival has experienced tremendous growth over the last few years, and we are grateful for the growing number of people who travel from near and far to join us for a day of family-friendly fun.”

In just a few years, the Cheerwine Festival has resulted in a nice boost to the city’s economy, with 2019’s event resulting in an estimated impact of $1.5 million.

For more information on the festival, visit http://cheerwinefest.com. Fans can also find details about the festival by searching the hashtag #CheerwineFest on social media.