On Trend: Beer Advent Calendars

Advent calendars, a tradition started by German Lutherans in the 19th century, typically take the form of a large rectangular card with different doors to open from Dec. 1–24. Regardless of how seriously you take Advent — a period of preparation for the birth of Jesus and the second coming of Christ — who doesn’t love a good countdown?

The best thing about advent calendars is the surprise factor — will a hidden door reveal a chocolate, a toy, or an image? Paul Peterson, the new owner of Peakway Taps (formerly Bottle Rev Apex), knows exactly how to get everyone through holiday stress and a visit from the in-laws: one beer, every day, until Christmas. The popular beer advent calendars have been a hot item since 2017.

“There are 24 beers for December 1 through 24. Each day is a unique specialty craft beer. Our staff picks their favorites and the ones that they think customers will enjoy the most,” said Peterson. “We try to include beers that are hard to find, so ones that you might not be able to get on a typical shelf. We focus on local and NC breweries — some are out of state, but we’re really trying to support local.”

Peterson, who also owns both Wake Oasis Coffee shops in Apex, hopes that this popular holiday trend will help highlight “delicious NC breweries and all the beer that NC has to offer.”

“Will you get an IPA or a stout? Who knows, and that’s the fun of it! You truly never know what you’re going to get,” said Peterson. “Customers can preorder calendars on our website until November 14.”



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