“The reactions when people walk in never get old,” says Decor Addict founder Anitra Tanner. “Our sign says, ‘Feel free to gasp … everyone does’ — and they really do.”
The boutique is often described as elevated yet calming and like stepping into a space that instantly sparks ideas. “Think layered textiles, worldly details, and approachable comfort,” Anitra continues, “all curated to spark instant joy and envy.”
The result is wanderlust modern meets transitional luxury: a layered luxe aesthetic that feels worldly yet approachable, stylish but never stuffy — every corner is meant to feel inviting, layered, and attainable, so customers can see themselves living in the look.
Anitra’s best compliment? “I want my house to look just like this.” As she says: “That’s when I know Decor Addict is delivering on its promise — helping people imagine their own version of layered luxe at home.”
Carrying a curated mix of home décor and lifestyle accents designed to transform everyday spaces into something special, Decor Addict offers everything from textiles and candles to kitchenware, barware, and unique décor pieces that layer personality into a home. Anitra is especially proud of signature themed collections Textile Temptations, Savor & Serve, Scentual Escapes, and Sip & Celebrate; each one is distinctly styled, which makes shopping “an experience rather than a checklist.”
Anitra has loved interior design since she was a teenager, when her parents let her paint her bedroom mauve and she realized how much a space can reflect personality. After a career working in program management and business transformation at companies like Nike and Duke Energy, where she helped teams innovate, streamline, and deliver results, Anitra made the decision to stop climbing the corporate ladder and chase the dream that had been whispering to her all along.
Launching Decor Addict — a boutique where strategy meets soul and Anitra’s passion for layered, global-inspired design comes to life — from scratch in a crowded market was no small feat. As she explains, “The most personal challenge has been learning to bet on myself, even in the unknown. Entrepreneurship requires you to do it scared, do it tired, sometimes do it alone, and with your own money.”
Yet every obstacle pushed Anitra to be more resourceful, more creative, and more determined than she’d thought possible, and has brought with it the reward of the freedom to create, the passion of doing work she loves, and the fulfillment of knowing she is building something that impacts the community.
For Anitra, nothing compares to seeing a customer discover “the one” that makes them love where they live. She handpicks every product with intention, sourcing from a mix of small businesses, artisan makers, and established brands that align with the Decor Addict aesthetic. Sustainability and storytelling matter, so she’s always looking for pieces that balance beauty with purpose. For example, Render Goods dish towels, created by a women-owned small business. They’re not only stylish but also made from recycled water bottles and hold up to five times their weight in liquid.
Anitra also sources from regional standouts like Spicewalla, an Asheville-based company known for its chef-driven, small-batch spices. Whether it’s global artisans or local makers, her goal is to spotlight products that feel distinctive, responsible, and layered with meaning.
Anitra travels markets, studies design movements, and stays plugged into both global and local design communities. Then she filters trends through the Decor Addict brand lens — layered luxe, worldly, and timeless — so customers get fresh ideas without the fast-fashion feel.
She’s currently excited about the rise of 3D-printed ceramics, which bring a sculptural, almost futuristic edge that fits beautifully into the boutique’s vibe. Anitra also loves the return of color drenching, but with a softer twist — muted, layered tones that create mood and depth without overwhelming.
Curating the boutique, Anitra says, “is one of my favorite parts of what I do.” She pours thought and passion into every vignette so the space feels intentional and inspiring and never like a department store. “I want customers to feel like they’re on a treasure hunt,” she explains, “uncovering new layers of design and delight each time they explore. It’s why I’ve had customers check out more than once in a single visit — on their way out, they spot another little goodie they just can’t leave behind. That’s the magic of a truly curated boutique.”
Anitra Tanner packed up her two doodles, Draco and Ace, and left Oregon to return to North Carolina and pursue her dream of creating Decor Addict.
And people are excited to have a boutique that brings something fresh and elevated to the Triangle. “We often hear that the area needed a boutique like this,” Anitra says. “Beyond offering dope décor and design inspiration, I believe business should also give back.” That’s why in 2026 Decor Addict will launch the New Chapters Initiative, which is focused on supporting women and youth who are rebuilding their lives post-transition. Until then, Anitra’s aspiration is for the boutique to grow as a hub for collaborations with local makers, businesses, and neighbors — “so we’re not just selling style, we’re building community.”
Decor Addict, Anitra says, “isn’t just a store, it’s a journey.” She personally invites those who haven’t stopped by to come in and experience it for themselves. “My hope is that when you step inside, you feel inspired, energized, and reminded that your home can be a reflection of your story,” she says. “You’ll leave with more than décor — you’ll leave with ideas, joy, and a spark for creating spaces you love.”
This is only the beginning for Decor Addict, as Anitra’s vision is bigger than a single boutique. She wants to develop product lines, starting with signature reed diffusers and candles in artistic, globally inspired vessels that embody the boutique’s layered luxe style.
From there, Anitra hopes to expand into other home accents that feel just as bold and meaningful. The plan is to grow the Decor Addict footprint in the Triangle and eventually beyond, creating multiple destinations where people can shop, be inspired, and connect with the brand. Alongside retail, extended interior design services will help Decor Addict become not just the place to find beautiful pieces, but also a trusted partner in creating homes that inspire.
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