Mission Market

Mission Market anchors Downtown Apex’s Salem Street with a counter-service cafe and boutique helmed by Apex Outfitters owners Kyle and Megan Denis. The airy gathering spot pairs Counter Culture coffee with a mission-driven retail selection that celebrates social-impact makers, inviting guests to linger between shopping and sipping.

Morning regulars order acai bowls like the Bee-lieve or Campfire combinations, while lunch guests choose gourmet toast and paninis such as the Jimmy Pesto turkey melt or the Hammy Jammy layered with raspberry peach chipotle sauce. Fresh smoothies, espresso drinks, parfaits, and salads keep the menu varied, and the baristas spotlight those Durham-roasted Counter Culture beans in seasonal lattes and pour overs.

Indoor seating and expanded patio tables come with complimentary Wi-Fi for guests settling in to work or catch up, while Toast-powered online ordering makes grab-and-go visits easy for diners on the move. The cafe’s community presence even earned it a spot in the 2025 Apex Restaurant Week lineup celebrating downtown favorites.